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National brand online transformation and development, in the shake sound e-commerce mining consumption increment.
Release time:
2024-05-08
With the oversupply of traditional manufacturing and service industries, business is leaving the traditional channel and flow logic and entering the era of intensive cultivation under the scene segmentation. Supply, demand, matching, the key elements of the business chain are all changing, and a new cycle has actually arrived.
Once the "Chinese shoe king" Aokang faced difficulties, is one of the typical representative. With the vigorous development of the leisure sports footwear market in recent years, the demand for leather shoes has declined, and AOKANG has gradually become the "father's shoes".
In order to solve the problems of enterprises, AOKANG stepped up online transformation and development.
In September 2021, AOKANG Hangzhou Technology officially opened. The company focused on new media marketing carried the new dream of "shoe king. Wang Zhentao, chairman of Aokang International, expressed a positive attitude at the opening ceremony: "The founding team of Aokang Hangzhou Technology is the elite backbone of Aokang, and all partners are also industry benchmarks. I believe that with the concerted efforts of everyone, 1 1 will be achieved.> 2."
Also in this year, Douyin e-commerce officially put forward the concept of "interest e-commerce", that is, e-commerce based on consumers' yearning for a better life, satisfying their potential shopping interests and improving consumers' quality of life. Its core is to actively help users find their potential consumer needs and expand business increments for businesses.
Aokang International CMO Hu Zhaozhou once said that conforming to the comfortable cognition, returning to the men's shoe track and focusing on the tremolo layout are the core ideas of Aokang's brand transformation.
REAL-TIME NEWS
2024.05.08
With the oversupply of traditional manufacturing and service industries, business is leaving the traditional channel and flow logic and entering the era of intensive cultivation under the scene segmentation. Supply, demand, matching, the key elements of the business chain are all changing, and a new cycle has actually arrived.
2024.05.08
With the acceleration of China's aging process, the number of the elderly population continues to grow, promoting the prosperity of the "silver economy. The concept of "shoes for the elderly" came into being to meet the special needs of elderly consumers. However, due to the lack of unified national standards, the definition of "old people's shoes" on the market is different, and the product quality is uneven. In order to help consumers make objective evaluation and rational choice, Hangzhou Consumer Protection Commission commissioned Tongbiao Standard Technical Service Co., Ltd. to conduct a comparative test on footwear products for elderly consumers.
2024.05.08
All-match canvas shoes with different styles
Who's youth without a few pairs of canvas shoes, or whose student life is not accompanied by canvas shoes. It carries our youth memories, and it is also a necessary small artifact for age reduction. In this warm spring season, wearing a pair of canvas shoes to go hiking also brings a very happy mood.
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